Check out the new 2025 Womens GNU Ladies Choice Snowboard at Aspen Ski and Board on Polaris Parkway!

After more than ten years of working with Jamie Anderson, the most accomplished female snowboarder, The Ladies Choice has cemented its place in snowboarding history. Perfectly suited for freestyle flow, the progressive asym technology reflects her balance between playfulness and advancement. Incorporating Jamie's environmentally conscious approach into our building methods and materials selection, the Ladies Choice boasts a transparent nylon topsheet derived from bio beans that reveals the FSC-certified wood core that has been responsibly sourced. With this all-mountain freestyle artwork, eco sublimated graphics by Sarah King carry on their collaboration that began more than ten years ago. Channel some JA magic and ride the Ladies Choice!